书目名称 | Operations in an Omnichannel World |
编辑 | Santiago Gallino,Antonio Moreno |
视频video | |
概述 | First extensive look at Operations Management in the Omni-channel environment.Presents the latest research in the area of omni-channel retailing.Editors and contributors are among the most prominent n |
丛书名称 | Springer Series in Supply Chain Management |
图书封面 |  |
描述 | .The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. .This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand...The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present s |
出版日期 | Book 2019 |
关键词 | Omni-channel Marketing; Omni-channel Operations; Omni-channel Retail; Integrated Delivery Modes; Channel |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-20119-7 |
isbn_softcover | 978-3-030-20121-0 |
isbn_ebook | 978-3-030-20119-7Series ISSN 2365-6395 Series E-ISSN 2365-6409 |
issn_series | 2365-6395 |
copyright | Springer Nature Switzerland AG 2019 |