| 书目名称 | Open Tourism | | 副标题 | Open Innovation, Cro | | 编辑 | Roman Egger,Igor Gula,Dominik Walcher | | 视频video | | | 概述 | Provides a unique assembly of methods, practices and cases for the use of social media in tourism.With its coherent framework this book is suitable both as an introductory work and a reference for pro | | 丛书名称 | Tourism on the Verge | | 图书封面 |  | | 描述 | .This. .book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book. .illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry..First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.. | | 出版日期 | Book 2016 | | 关键词 | co-creation in tourism; crowdsourcing in tourism; e tourism; open innovation in tourism; open source mar | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-54089-9 | | isbn_softcover | 978-3-662-56866-8 | | isbn_ebook | 978-3-642-54089-9Series ISSN 2366-2611 Series E-ISSN 2366-262X | | issn_series | 2366-2611 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE |
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发表于 2025-3-21 19:25:53
