Titlebook: Online Impulse Buying and Cognitive Dissonance; Examining the Effect Giovanni Mattia,Alessio Di Leo,Ludovica Principato Book 2021 The Edito

CHIP

t a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substan978-3-030-65925-7978-3-030-65923-3

栖息地

978-3-030-65925-7The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl