| 书目名称 | Online Fundraisers | | 副标题 | Targeted Planning an | | 编辑 | Sonja Harken,Martin Hodsman | | 视频video | | | 概述 | Practical guide for online fundraisers.Provides best practice examples of successful fundraising campaigns.Kick-off for the "Edition Fundraising" series | | 图书封面 |  | | 描述 | .This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively..A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!. | | 出版日期 | Book 2022 | | 关键词 | Fundraiser; Online fundraiser; Fundraising; Donation platform; Occasion donations; Birthday donation; Char | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-38829-4 | | isbn_softcover | 978-3-658-38828-7 | | isbn_ebook | 978-3-658-38829-4 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 18:23:44
