Titlebook: Online Channel Integration; Value Creation and C Jochen Binder Book 2014 Springer Fachmedien Wiesbaden 2014 Channel integration.Marketing.S

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C Study 1: Online Integration and Willingness to Pay,subjects design. A total of 308 students from the graduate and undergraduate level of the University of St.Gallen participated in the study. The sample consisted of 106 (34.6%) females and 200 (65.4%) males.

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Book 2014 strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm‘s online and offline stores.

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Book 2014rchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a

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B Development of Hypotheses,ending on situational factors and their specific preferences in each stage of the purchase process. Each purchase channel excels in specific characteristics that make it especially suitable for certain purchase situations and product categories. Especially customers who use multiple channel formats

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C Study 1: Online Integration and Willingness to Pay,eptions, and WTP as well as to derive first insights into the effects of channel integration on online purchase intentions. The analysis was conducted as an online experiment using a 2 (online integration: integrated vs. non-integrated) by 2 (purchase place: online store vs. physical store) between

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Jochen Bindernvironment as it is embodied and multiply determined.Creates.Over a half of adults in the US, Canada, Australia and numerous European countries are now overweight or obese, a proportion that has risen sharply in the past two decades. Dominant biomedical explanations focus on the energy equation – an