| 书目名称 | Omni-Channel Retailing | | 副标题 | An Analysis of Chann | | 编辑 | Amelie Winters | | 视频video | | | 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing | | 图书封面 |  | | 描述 | Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.. | | 出版日期 | Book 2021 | | 关键词 | Omni-channel retailing; Channel interdependencies; Channel integration Services; Online and Omni-channe | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-34707-9 | | isbn_softcover | 978-3-658-34706-2 | | isbn_ebook | 978-3-658-34707-9Series ISSN 2626-3327 Series E-ISSN 2626-3335 | | issn_series | 2626-3327 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 19:17:18
