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Titlebook: Olympic Women and the Media; International Perspe Pirkko Markula (Professor of Socio-cultural Studie Book 2009 Palgrave Macmillan, a divisi

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Toni Brucethe time they clock in and the time they clock out, that is, the time for which employees are being paid. In contrast, employees are not being paid either before or after their shifts, during which time they are said to be off the clock. When employees are performing compensable work during a time f
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Introduction, audiences, which place sport momentarily at the centre of world’s attention (Puijk, 2000). To highlight the visibility of the Olympics, Segrave (2000) points out that the total broadcast audience, including global newspaper readership, for the 1996 Olympic Games in Atlanta ‘has been estimated at cl
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Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and the Raciaentity. Racialised minority groups have historically been depicted as a threat to the status quo by Canadian media (Fleras and Kunz, 2001) except in coverage of male athletic champions. Female athletes of colour are often considered an historic double threat to the hegemonic masculine order of the s
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,‘Acceptable Bodies’: Deconstructing the Finnish Media Coverage of the 2004 Olympic Games,n athletes in ‘masculine’ and ‘feminine’ sports. Feminist interest in this classification stems from the idea that in the current male-dominated culture of sport, it is more acceptable for women to participate in ‘feminine’ sports. Female participants in ‘masculine’ sports will be marginalised in th
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