Titlebook: Objektorientierte Informationssysteme; H.-J. Bullinger (o. Professor) Conference proceedings 1993 Springer-Verlag Berlin Heidelberg 1993 A

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Conceptualization of market-driving behavior in emerging firms,ageousness of marketdriving vs. market-driven strategies in different environmental settings will be formulated. Finally (in Chapter 3.5) the structural model will be introduced which – in analogy to theory development in the area of market-driven behavior – will show a comprehensive picture of mark