Titlebook: Nuanced Account Management; Driving Excellence i Bala Shankar Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 B2B Sales.Acco

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https://doi.org/10.1007/978-981-10-8363-1B2B Sales; Account Management; Sales and Marketing; Customer relationship management; Tactics and approa

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Book 2018o excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own..

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978-981-10-8362-4The Editor(s) (if applicable) and The Author(s) 2018

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