| 书目名称 | North American Perspectives on the Development of Public Relations |
| 副标题 | Other Voices |
| 编辑 | Tom Watson |
| 视频video | |
| 概述 | Considers the development of PR in both Canada and the U.S..Challenges many orthodoxies of PR history, especially in the U.S..Presents new historical material on areas of PR practice |
| 丛书名称 | National Perspectives on the Development of Public Relations |
| 图书封面 |  |
| 描述 | .This is the seventh volume of .The National Perspectives on the Development of Public Relations: Other Voices. series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. .The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.. .Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The .National Perspectives on the Development of Public Relations: OtherVoices. series makes a major contribution to the wider knowledge of PR’s history.. |
| 出版日期 | Book 2017 |
| 关键词 | Public Relations History; International Business; Corporate Responsibility; Strategy; Marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-349-95044-7 |
| isbn_softcover | 978-1-349-95714-9 |
| isbn_ebook | 978-1-349-95044-7Series ISSN 2947-6909 Series E-ISSN 2947-6917 |
| issn_series | 2947-6909 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Limited |
发表于 2025-3-21 18:29:02
