| 书目名称 | Nordic Consumer Culture | | 副标题 | State, Market and Co | | 编辑 | Søren Askegaard,Jacob Östberg | | 视频video | | | 概述 | Explores the concept of ‘hygge’ as an object of global consumption.Fills a gap in literature by analysing the importance of consumption and market behaviour in contemporary Nordic society.Comprehensiv | | 图书封面 |  | | 描述 | .Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.. | | 出版日期 | Book 2019 | | 关键词 | marketing; Nordicness; mythology; Hygge; regionalism; individualism; collectivism; global consumption; marke | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-04933-1 | | isbn_ebook | 978-3-030-04933-1 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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发表于 2025-3-21 17:33:37
