| 书目名称 | Non-market Strategies in International Business |
| 副标题 | How MNEs capture val |
| 编辑 | Vikrant Shirodkar,Roger Strange,Steven McGuire |
| 视频video | |
| 概述 | Examines the role of corporate power in shaping a company’s non-market political strategies.Offers valuable contributions from a range of international experts.Provides a comprehensive historical over |
| 丛书名称 | The Academy of International Business |
| 图书封面 |  |
| 描述 | .The Academy of International Business (UK and Ireland Chapter).Published in association with the UK and Ireland Chapter of the Academy of International Business..This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.. |
| 出版日期 | Book 2020 |
| 关键词 | Multinationals; Internationalization; Emerging Markets; CSR; Political Strategy; MNCs |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-35074-1 |
| isbn_softcover | 978-3-030-35076-5 |
| isbn_ebook | 978-3-030-35074-1Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
| issn_series | 2662-1223 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:04:48
