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Titlebook: Non-Profit Organisations, Volume I; Strategic, Manageria Alkis Thrassou,Demetris Vrontis,Evangelos Tsoukato Book 2024 The Editor(s) (if app

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Book 2024dustries. The third volume presents social and ethical aspects, as well as matters of sustainability, accountability and the overall wellbeing of society. The fourth and final volume examines structures and models, with an emphasis on technology..
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2523-8167 ainability, accountability and the overall wellbeing of society. The fourth and final volume examines structures and models, with an emphasis on technology..978-3-031-62401-8978-3-031-62399-8Series ISSN 2523-8167 Series E-ISSN 2523-8175
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Alkis Thrassou,Demetris Vrontis,Leonidas Efthymiou,Meliz Bozat
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Nicholas Ofosu-Yeboah,Leonidas Efthymiou,Naziyet Uzunboylu
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Marketing Communication Strategies in Nonprofit Organisations, study design was applied. Braun and Clarke’s six-step thematic analysis was applied to assess data from the 78 purposefully sampled participants. Based on the thematic analysis, it was identified that the marketing communication strategies used in Cyprus could be categorised as online or hybridised (online/digital) marketing.
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Non-Profit Organizations in India: A Study on the Challenges, Opportunities and Best Practices, only donors and funds with technology lagging in all three comparatively. Under ‘neutral’ in HR donors and funds are considered, with marketing considered in all three and technology considered in funds and somewhat in donors.
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