Titlebook: Non-Fungible Tokens (NFTs); Examining the Impact Andrea Sestino,Gianluigi Guido,Alessandro M. Pelus Book 2022 The Author(s), under exclusiv

annexation

A Review of the Marketing Literature on NFTs,subject. This review adopts a . that combined proper technology-related and business-related keywords to search for relevant papers published on the topic from 2015 to 2021 and available on major academic databases (e.g., Business Source Premiere). Three central topics around NFTs emerged from this

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The Interplay of Consumer Innovativeness and Status Consumption Orientation When Buying NFT-Based Feir tendency to consume products that confer them a sense of prestige) on their intention to purchase NFT-based products. The chapter presents an empirical study that tests this effect in a fashion setting. The obtained results showed that consumer innovativeness is positively related to this intent

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内疚

The Concept and Technicalities of NFTs,rentiate them from Fungible Tokens (e.g., cryptocurrencies). It presents the technical aspects of NFTs and the main technology behind them, the so-called ., which essentially consists of a set of software applications that allow data storage in a transparent, decentralized, immutable ways.

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