| 书目名称 | Newspapers: A Lost Cause? | | 副标题 | Strategic Management | | 编辑 | Patrick Hendriks | | 视频video | | | 图书封面 |  | | 描述 | .Newspapers: A Lost Cause?. describes the recent history ofnewspaper firms in the United States and The Netherlands, and attemptsto assess the chances of survival of the printed newspaper. Thechanging competitive media landscape and the challenges of today‘snewspaper organisations, including the impact of the Internet on thenews industry, are described and analysed. The author argues thatalthough the printed newspaper will not be replaced overnight by (new)competing media, the traditional business model of newspapers is beingeroded slowly but steadily. A healthy newspaper industry andprospering newspaper firms can only exist, if management -including journalists and marketeers - focus their attention onchanging the newspaper organisation and capitalise more intensively onits core assets and skills. | | 出版日期 | Book 1999 | | 关键词 | Change; Internet; Paper Industry; USA; business; business model; innovation; management; organization; strate | | 版次 | 1 | | doi | https://doi.org/10.1007/978-94-011-4587-9 | | isbn_softcover | 978-94-010-5941-1 | | isbn_ebook | 978-94-011-4587-9 | | copyright | Springer Science+Business Media Dordrecht 1999 |
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发表于 2025-3-21 18:21:11
