| 书目名称 | New Online Retailing | | 副标题 | Innovation and Trans | | 编辑 | Gerrit Heinemann,Christoph Schwarzl | | 视频video | | | 概述 | 8 factors to succeed in today’s online retail space – with best practices | | 图书封面 |  | | 描述 | All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to p | | 出版日期 | Book 2010 | | 关键词 | Cross-Channel-Management; Distance Selling; Internet; Multi-Channel-Retailing; Retail; Retailing; eCommerc | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-8349-6378-9 | | isbn_softcover | 978-3-8349-4652-2 | | isbn_ebook | 978-3-8349-6378-9 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010 |
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发表于 2025-3-21 19:39:33
