| 书目名称 | New Frontiers of the Automobile Industry | | 副标题 | Exploring Geographie | | 编辑 | Alex Covarrubias V.,Sigfrido M. Ramírez Perez | | 视频video | | | 概述 | Provides global coverage with chapters on the USA, Canada, Europe, China, Korea, Mexico and Brazil.Addresses an array of issues across various countries, all of them related to the current state of th | | 丛书名称 | Palgrave Studies of Internationalization in Emerging Markets | | 图书封面 |  | | 描述 | .Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading forthose researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.. | | 出版日期 | Book 2020 | | 关键词 | Automobile industry transition; Emergent countries; Mature economies; digital technologies; OEM and new | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-18881-8 | | isbn_softcover | 978-3-030-18883-2 | | isbn_ebook | 978-3-030-18881-8Series ISSN 2662-1185 Series E-ISSN 2662-1193 | | issn_series | 2662-1185 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:15:53
