Titlebook: New Frontiers in Information and Software as Services; Service and Applicat Divyakant Agrawal,K. Selçuk Candan,Wen-Syan Li Conference proce

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Think Global, Act Local,ernational marketers and communicators to adapt their products or messages to be accepted in a variety of local communities around a region or around the world. The idea is that a good product, service or communications strategy can achieve global success as long as it is customized to meet local ta

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