书目名称 | New Developments in the Theory of Networks | 副标题 | Franchising, Allianc | 编辑 | Mika Tuunanen,Josef Windsperger,George Hendrikse | 视频video | http://file.papertrans.cn/666/665051/665051.mp4 | 概述 | The book presents recent developments in the theory of networks from the viewpoint of economics and management.The interdisciplinary perspective of the book is the competitive advantage compared to ot | 丛书名称 | Contributions to Management Science | 图书封面 |  | 描述 | The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives. | 出版日期 | Book 2011 | 关键词 | Franchising, alliances, cooperatives; Organization economic approaches; Strategic management views; The | 版次 | 1 | doi | https://doi.org/10.1007/978-3-7908-2615-9 | isbn_softcover | 978-3-7908-2829-0 | isbn_ebook | 978-3-7908-2615-9Series ISSN 1431-1941 Series E-ISSN 2197-716X | issn_series | 1431-1941 | copyright | Springer-Verlag Berlin Heidelberg 2011 |
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