| 书目名称 | Negotiating Business Narratives | | 副标题 | Fables of the Inform | | 编辑 | Sandford Borins,Beth Herst | | 视频video | | | 概述 | Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way.Demonstrates that how we as a society thi | | 图书封面 |  | | 描述 | .This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. .Negotiating Business Narratives. appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.. | | 出版日期 | Book 2018 | | 关键词 | information technology; automobile manufacturing; financial trading; business in film; corporate America | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-77923-2 | | isbn_ebook | 978-3-319-77923-2 | | copyright | The Editor(s) (if applicable) and The Author(s) 2018 |
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发表于 2025-3-21 17:04:41
