| 书目名称 | Narrative Organizations |
| 副标题 | Making Companies Fut |
| 编辑 | Christine Erlach,Michael Müller |
| 视频video | http://file.papertrans.cn/662/661264/661264.mp4 |
| 概述 | Introduces the narrative approach to all management functions.Demonstrates the methods and implementation of narratives.Uses a practical viewpoint including the C-suite motivations |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation..By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future.. |
| 出版日期 | Book 2020 |
| 关键词 | Narrative construction of the organization; Story-based internal corporate communications; Storytellin |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-662-61421-1 |
| isbn_softcover | 978-3-662-61423-5 |
| isbn_ebook | 978-3-662-61421-1Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer-Verlag GmbH Germany, part of Springer Nature 2020 |
|Archiver|手机版|小黑屋|
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