| 书目名称 | Multinationals and Global Consumers |
| 副标题 | Tension, Potential a |
| 编辑 | T. S. Chan,Geng Cui |
| 视频video | |
| 丛书名称 | AIB Southeast Asia |
| 图书封面 |  |
| 描述 | International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research. |
| 出版日期 | Book 2013 |
| 关键词 | ASEAN; Asia; brand; China; International Business; internationalization; management; marketing; organization |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137307293 |
| isbn_softcover | 978-1-349-45549-2 |
| isbn_ebook | 978-1-137-30729-3Series ISSN 2947-6925 Series E-ISSN 2947-6933 |
| issn_series | 2947-6925 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 |
发表于 2025-3-21 16:41:40
