| 书目名称 | Multichannel Commerce | | 副标题 | A Consumer Perspecti | | 编辑 | Manuel Trenz | | 视频video | | | 概述 | Adopts an integrated perspective on physical and electronic channels to understand multichannel commerce.Analyzes whether, how and when multichannel integration services can be exploited for competiti | | 丛书名称 | Progress in IS | | 图书封面 |  | | 描述 | This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet. | | 出版日期 | Book 2015 | | 关键词 | Channel switching; Classical retailer; Consumer decision making; Multichannel integration service; Offli | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-16115-0 | | isbn_softcover | 978-3-319-38658-4 | | isbn_ebook | 978-3-319-16115-0Series ISSN 2196-8705 Series E-ISSN 2196-8713 | | issn_series | 2196-8705 | | copyright | Springer International Publishing Switzerland 2015 |
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发表于 2025-3-21 19:44:30
