| 书目名称 | Multi-Channel Strategies for Retail Financial Services | | 副标题 | A Management-Framewo | | 编辑 | Patrick Dahmen | | 视频video | | | 图书封面 |  | | 描述 | VII Foreword The retail financial services industry, especially the insurance industry, is undergoing fundamental changes. Prior to and in the aftermath of the deregulation of the insurance industry at the beginning of the 1990‘s, insurers have continued to focus more on stability and security rather than on efficiency and profitability. The capital market crisis, the deregulation, the gradual break-up of the traditionally integrated value chain coupled with the emergence of new players in the market as well technological advancements have all led to a fundamental shake-up of the financial services industry. Nevertheless, the cultural consequences of the regulated period are still visible today: in some insurance companies changes in the distribution of financial services can seldom be implemented without the acceptance of its tied agent channel, although experience from neighbouring industries, for example retail banking, clearly illustrates the necessity to align the distribution system with new trends in consumer behaviour, i. e. , with the general wish for more convenient shopping opportunities anywhere, anytime and in any way. Financial services are characterised by a high deg | | 出版日期 | Book 2004 | | 关键词 | Financial Services; Finanzdienstleistung; Multi-Channel-Strategy; Multi-Kanal-Strategie; Relationship Ma | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-322-81828-7 | | isbn_softcover | 978-3-8244-8191-0 | | isbn_ebook | 978-3-322-81828-7 | | copyright | Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004 |
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发表于 2025-3-21 16:29:18
