| 书目名称 | Modular Machine Tools |
| 副标题 | Bundling and Pricing |
| 编辑 | Nils Tönshoff |
| 视频video | http://file.papertrans.cn/638/637882/637882.mp4 |
| 图书封面 |  |
| 描述 | German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers‘ requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer. |
| 出版日期 | Textbook 1997 |
| 关键词 | Design; Innovation; Investment; Management; Marketing; Messe; Pricing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-663-08773-1 |
| isbn_softcover | 978-3-8244-6477-7 |
| isbn_ebook | 978-3-663-08773-1 |
| copyright | Springer Fachmedien Wiesbaden 1997 |
|Archiver|手机版|小黑屋|
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