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Titlebook: Modular Machine Tools; Bundling and Pricing Nils Tönshoff Textbook 1997 Springer Fachmedien Wiesbaden 1997 Design.Innovation.Investment.Man

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发表于 2025-3-21 16:18:48 | 显示全部楼层 |阅读模式
书目名称Modular Machine Tools
副标题Bundling and Pricing
编辑Nils Tönshoff
视频video
图书封面Titlebook: Modular Machine Tools; Bundling and Pricing Nils Tönshoff Textbook 1997 Springer Fachmedien Wiesbaden 1997 Design.Innovation.Investment.Man
描述German machine tool manufacturers are increasingly confronted with difficulties in gaining competitive advantages by offering highly customized products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers‘ requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-functional decision making in module design, machine tool manufacturing and product marketing. The tradeoff between customization and standardization is balanced by a bundle pricing strategy based on a modular product structure. The analytic tool developed by the author has been validated by a major German machine tool manufacturer.
出版日期Textbook 1997
关键词Design; Innovation; Investment; Management; Marketing; Messe; Pricing
版次1
doihttps://doi.org/10.1007/978-3-663-08773-1
isbn_softcover978-3-8244-6477-7
isbn_ebook978-3-663-08773-1
copyrightSpringer Fachmedien Wiesbaden 1997
The information of publication is updating

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书目名称Modular Machine Tools读者反馈学科排名




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zed products. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers‘ requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized
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Textbook 1997ts. But necessary cost reductions can be obtained by employing a modularization strategy that explicitly considers customers‘ requirements already in the module design stage. Nils Tönshoff presents a new framework of the machine tool building and selling process that accounts for optimized cross-fun
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