发表于 2025-3-25 23:05:08
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A Comparative Study of Green Purchase Behavior Between Chinese and American Consumers in College: An Examination of Collectivism, Perceived Peer Pressure, and Environmental Concerns,e their products to become more environmentally friendly to meet customer demands. This paper examines three possible societal factors—collectivism and perceived peer pressure, and environmental concerns—that impact green purchase behaviors on college students in China and the United States. Althoug |
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