| 书目名称 | Mind Genomics | | 副标题 | A Guide to Data-Driv | | 编辑 | Veljko Milutinovic,Jakob Salom | | 视频video | | | 概述 | Shows how Mind Genomics, one of the best marketing methods (according to Malcolm Gladwell), works.Helps in determining the prevailing customer mind types, using modern techniques.Shows how to create t | | 丛书名称 | SpringerBriefs in Business | | 图书封面 |  | | 描述 | .In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic..A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences. This book explains how Mind Genomics plays a matching game with one’s potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, ind | | 出版日期 | Book 2016 | | 关键词 | Broadband Marketing Campaign; Customer Categorization; Horizontal Segmentation; Market Polling; Neuro-ec | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-39733-7 | | isbn_softcover | 978-3-319-39731-3 | | isbn_ebook | 978-3-319-39733-7Series ISSN 2191-5482 Series E-ISSN 2191-5490 | | issn_series | 2191-5482 | | copyright | The Author(s) 2016 |
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发表于 2025-3-21 17:26:08
