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Titlebook: Meta-Luxury; Brands and the Cultu Manfredi Ricca,Rebecca Robins Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 20

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发表于 2025-3-21 19:57:53 | 显示全部楼层 |阅读模式
书目名称Meta-Luxury
副标题Brands and the Cultu
编辑Manfredi Ricca,Rebecca Robins
视频video
图书封面Titlebook: Meta-Luxury; Brands and the Cultu Manfredi Ricca,Rebecca Robins Book 2012 Palgrave Macmillan, a division of Macmillan Publishers Limited 20
描述Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
出版日期Book 2012
关键词brand; business; economy
版次1
doihttps://doi.org/10.1057/9781137005663
isbn_softcover978-1-349-33301-1
isbn_ebook978-1-137-00566-3
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2012
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Book 2012Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
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https://doi.org/10.1057/9781137005663brand; business; economy
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Introduction: Why Meta-luxury?,Luxury, as a concept, has been used in many dif erent ways. As a term, ‘luxury’ has amassed a multitude of meanings and, in that very process of accumulation, its true meaning has become diluted.
发表于 2025-3-22 16:48:39 | 显示全部楼层
The Pillars of Meta-luxury,In the previous chapter, we defined meta-luxury as a paradigm founded on the concept of unique achievement, itself encompassing the ideas of knowledge, purpose and timelessness. In this and the following chapters, we look at how meta-luxury brands leverage these principles to create long-term economic value.
发表于 2025-3-22 17:48:07 | 显示全部楼层
The Pillars of Meta-luxury in Summary,In the past chapters we have looked in depth at what we have called the four pillars of meta-luxury – craftsmanship, focus, history and rarity. These pillars define the meta-luxury paradigm by driving its dynamic of offer and demand. They are the threads that run between them.
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f Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.978-1-349-33301-1978-1-137-00566-3
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