Titlebook: Mergers & Acquisitions; Understanding M&A Pr Maximilian Dreher,Dietmar Ernst Book 2022 The Editor(s) (if applicable) and The Author(s), und

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Maximilian Dreher,Dietmar Ernstdem Band soll diese Hinterbühne ausgeleuchtet werden. Zunächst wird erklärt, was man genau unter Public Relations verstehen kann und was sie von der Werbung unterscheidet. Pressesprecher zielen mit ihren vielfältigen Angeboten auf JournalistInnen und versuchen so, die Berichterstattung zu beeinfluss

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ber mit ästhetischen Spots und humorvollen Anzeigen das Publikum unterhalten, bleiben PR-PraktikerInnen im Halbdunkel der Hinterbühne. In dem Band soll diese Hinterbühne ausgeleuchtet werden. Zunächst wird erklärt, was man genau unter Public Relations verstehen kann und was sie von der Werbung unter

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2192-8096 practical checklists throughout the book.Mergers & acquisitions are an essential instrument of strategic corporate management for companies of all sizes. The success of an M&A project highly depends on an optimal transaction preparation, fast execution and the experience of all parties involved. Due

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The Foundation of the Consideration,ntly occupied a special position in the international business press and international economy. The planned takeover of Volkswagen by Porsche, which resulted in a takeover of Porsche by Volkswagen, is a good example of the crowd-pulling power of M&A.

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David and Goliath: Mid-cap and Large-cap Companies,tions. But mid-caps do not have to hide themselves in comparison to large-caps. The great output quantity of innovations and the global market leadership in various niche segments are noticeable characteristics of medium-sized companies, especially in Germany.

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e have been started, most of them were successful, while others failed or slowed down. (In August 2001 the FTA has in fact contracted a new Joint Development study. The study will be undertaken by a consortium that includes the University of Berkeley (Cerbero), the Urban Land Institute (Dunphy) and Parsons Brinckerhoff (Arrington).)