Titlebook: Memetics and Evolutionary Economics; To Boldly Go Where n Michael P. Schlaile Book 2021 The Editor(s) (if applicable) and The Author(s), un

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Memetics and Evolutionary Economics978-3-030-59955-3Series ISSN 2199-3173 Series E-ISSN 2199-3181

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,Viral Ice Buckets: A Memetic Perspective on the ALS Ice Bucket Challenge’s Diffusion, present an agent-based simulation model designed to illuminate the influence of particular social network characteristics on the Ice Bucket Challenge’s diffusion. By combining these two pillars, we contribute to the advancement of memetic theory, narrowing the gap between a solely meme-centered perspective and social network analysis.