Titlebook: Media and New Capitalism in the Digital Age; The Spirit of Networ Eran Fisher Book 2010 Palgrave Macmillan, a division of Nature America In

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Network Productionery process of production. The chapter asks what, according to the digital discourse, happens to the process of production when it is integrated with network technology. Specifically, how are labor and production reshaped and redefined, and what are the broader social ramifications of these transformations? In short, what is network production?

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technology and the digital society..CONTRIBUTION TO FIELD: TThis book explores the new terrain of network capitalism through the transformations of the discourse on technology. Rather than viewing such discourse as either a true or false reflection of reality, Fisher evaluates the ideological role t

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Book 2010e as either a true or false reflection of reality, Fisher evaluates the ideological role that technology discourse plays in the legitimation of a new form of capitalism. Based on an extensive empirical analysis, the book argues that contemporary technology discourse at one and the same time promises

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Network Markethe human become integrated into network technology, so are their essences transformed. The next four chapters analyze the digital discourse on the network market, network work, network production, and the network human.

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Network Humanbeen humans and how the transformations of market, work, and production transform their lives. After all, they are still the objects and subjects of the digital discourse, a discourse that is concerned primarily (though not exclusively, as we will see in the Chapter 7) with the human condition.

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Introduction: Technology Discourse and Capitalist Legitimationtion was the emergence of network technology (or information and communication technology) and its integration into virtually every sphere of life. This has been nothing short of a technological revolution: indeed, many of the keywords in the lexicon of the new technology parallel those of the new capitalism.

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