Titlebook: Media Innovations AR and VR; Success Factors For Elle Langer Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive li

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was observed that pharmacies are very satisfied with the company responsible for the collection and referral of medications and their materials to an adequate final destination. Both of them work in tune, respond well to current legislation and respect the environment.

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Introduction,ndard technologies will be ubiquitous in the industry, education, media and our everyday lives. Currently, more and more applications are emerging around the world and in all industries, demonstrating the power of new media technologies It is clear that these media are different from previous media.

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Clarification of Terms,torical emergence. For this purpose primarily the media-specific features are identified that have a relation to the content, space and the user experience. Technical features are briefly outlined, but they play a minor role in this thesis. Based on the specific characteristics, a working definition

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AR and VR in the Media Context,media is expanded by further dimensions on the basis of the characteristics of AR and VR. Since media technologies have historically always developed into independent media through the addition of content, a conclusive definition derivation results. For AR and VR, there is also the fact that they ar

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Producers for Expert Interviews,of them come from the creative industries as virtual and augmented reality projects are, from a media-historical point of view, mainly anchored in the games and visual effects (VFX) sector in the film and advertising industries. At the same time large industrial and commercial companies have become

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Analysis of the Expert Interviews, VR projects. The statements are based on an interview guide based on the previously developed categories. In each case, the producer experiences on the producer level and the user experiences and needs on the user level were queried in qualitative in-depth interviews. The identified success factors

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Outlook,ereignty. Companies that deal with AR and VR at an early stage and use these media for their purposes can better assess these future challenges, develop alternatives and open up new markets for themselves at an early stage. On the one hand, this ensures the future viability of these companies, and a