| 书目名称 | Measuring User Engagement | | 编辑 | Mounia Lalmas,Heather O’Brien,Elad Yom-Tov | | 视频video | | | 丛书名称 | Synthesis Lectures on Information Concepts, Retrieval, and Services | | 图书封面 |  | | 描述 | User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular, the desire to use that application longer and repeatedly. User engagement is a key concept in the design of online applications (whether for desktop, tablet or mobile), motivated by the observation that successful applications are not just used, but are engaged with. Users invest time, attention, and emotion in their use of technology, and seek to satisfy pragmatic and hedonic needs. Measurement is critical for evaluating whether online applications are able to successfully engage users, and may inform the design of and use of applications. User engagement is a multifaceted, complex phenomenon; this gives rise to a number of potential measurement approaches. Common ways to evaluate user engagement include using self-report measures, e.g., questionnaires; observational methods, e.g. facial expression analysis, speech analysis; neuro-physiological signal processing methods, e.g., respiratory and cardiovascular accelerations and decelerations, muscle spasms; and web analytics, e.g., number of site visits, click depth. These met | | 出版日期 | Book 2015 | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-02289-0 | | isbn_softcover | 978-3-031-01161-0 | | isbn_ebook | 978-3-031-02289-0Series ISSN 1947-945X Series E-ISSN 1947-9468 | | issn_series | 1947-945X | | copyright | Springer Nature Switzerland AG 2015 |
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发表于 2025-3-21 17:40:05
