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Titlebook: Measuring Customer Experience; How to Develop and E Philipp Klaus Book 2015 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Linking CX Practices to Profitability,ales revenues, market share, and profitability. However, until now, there was no typology to assist us in the task of putting this notion to the test and establishing which strategies are the most profitable ones.
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Best Practice vs. Next Practice,tablished CX as the next competitive battleground. Firms have no other strategic option – they need to engage in CX management. Nevertheless, there are different options available on how to manage CX, and we have established the three practices as being Preservers, Transformers, and Vanguards. These
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Concluding Thoughts,ng the CX age – an era where customers call the shots and success will be based on how well firms can rise to meet customer demands and expectations. Only firms that deliver desired customer experiences will survive in the next competitive battleground. But how can this be achieved?
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The Science behind the Knowledge, experience. While I understand the allure that existing data has in terms of immediate availability and no added costs, the shortcomings of the data outweigh any possible benefits. It’s quite simple: if you don’t ask the right questions in order to develop a Vanguard strategy or measure customer ex
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solutions for basic problems in the field detected and formulated in [1] as optimization problems. The list of such problems is presented in the table contained in the Introduction. These problems encompass a variety of practical situations beginning with those for various types of transport and fi
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