| 书目名称 | Measurement for the Social Sciences |
| 副标题 | The C-OAR-SE Method |
| 编辑 | John R. Rossiter |
| 视频video | |
| 概述 | Powerful critique of conventional methods of data analysis in the social sciences.Expands on author’s seminal article and presents numerous examples and illustrations of the C-OAR-SE method.Includes e |
| 图书封面 |  |
| 描述 | This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: • Management • Marketing • Information Systems • Organizational Behavior • Psychology • Sociology C-OAR-SE is a .rationally. rather than .empirically.-based theory and procedure. It can be used for designing measures of the most complex and also the most basic constructs that we use in social science research. C-OAR-SE is a radical alternative to the traditional empirically-based psychometric approach, and a considerable amount of the book’s content is devoted to demonstrating why the psychometric approach does not produce valid measures. The book argues that the psychometric approach has resulted in many misleading findings in the social sciences and has led to erroneous acceptance – or rejection – of many of our main theories and hypotheses, and that the C-OAR-SE approach to measurement would |
| 出版日期 | Book 2011 |
| 关键词 | Attribute classification; C-OAR-SE; Content validity; Market research; Qualitative research; Social scien |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-4419-7158-6 |
| isbn_softcover | 978-1-4899-8260-5 |
| isbn_ebook | 978-1-4419-7158-6 |
| copyright | Springer Science+Business Media, LLC 2011 |
发表于 2025-3-21 17:27:42
