| 书目名称 | Mathematical Models of Distribution Channels | | 编辑 | Charles A. Ingene,Mark E. Parry | | 视频video | | | 概述 | Provides a review of the mathematical modeling literature on distribution channels.Evaluates that literature, offering a significant analytical extension to the existing work.Addresses three central t | | 丛书名称 | International Series in Quantitative Marketing | | 图书封面 |  | | 描述 | .Mathematical Models of Distribution Channels. identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. ..At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and they present an intuitively appealing prologue to the Channel Myths that are developed rigorously in later Chapters. In Chapters 3, 4, and 10 they extend the literature by ascertaining the relationship between the manufacturer-optimal wholesale-price strategy and channel breadth. Specific analyses include multiple, non-competing retailers, multiple states-of-nature, and multiple, competing retailers. In Chapters 5-7 the authors determine the profitability of various wholesale-price strategies; this analysis cul | | 出版日期 | Book 2005 | | 关键词 | Marketing; Monopol; Retail; channel myths; distribution channels; franchizing; game theory; industrial orga | | 版次 | 1 | | doi | https://doi.org/10.1007/b99585 | | isbn_softcover | 978-1-4419-5302-5 | | isbn_ebook | 978-0-387-22790-0Series ISSN 0923-6716 Series E-ISSN 2199-1057 | | issn_series | 0923-6716 | | copyright | Springer-Verlag US 2005 |
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发表于 2025-3-21 19:36:48
