| 书目名称 | Mathematical Models in Marketing | | 副标题 | A Collection of Abst | | 编辑 | Ursula H. Funke | | 视频video | | | 丛书名称 | Lecture Notes in Economics and Mathematical Systems | | 图书封面 |  | | 描述 | Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field. | | 出版日期 | Book 1976 | | 关键词 | Absatz; Distribution; Güter; Innovation; Konsum; Konsumgüter; Market segmentation; Marketing; Mathematica; de | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-51565-1 | | isbn_softcover | 978-3-540-07869-2 | | isbn_ebook | 978-3-642-51565-1Series ISSN 0075-8442 Series E-ISSN 2196-9957 | | issn_series | 0075-8442 | | copyright | Springer-Verlag Berlin Heidelberg 1976 |
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发表于 2025-3-21 16:26:48
