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Titlebook: Mastering Marketing; Douglas Foster Textbook 1982Latest edition Macmillan Publishers Limited 1982 business.management.marketing

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Marketing Information,unities. It leads also to a better understanding of the marketing processes that are used and permits more efficient and effective control of the marketing operations. The work involved provides the basis for strategy and policy planning and formulation and for decision-making purposes. The ‘flow’ i
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Market Management and Planning,‘people’ means the consumers, with industrial products and capital equipment the ‘people are in fact commercial firms and business enterprises. Modern usage has given several meanings to the word ‘market’. There are definitions based on the type of person buying the product or service (e.g. above, t
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Douglas Fosterrough an analysis of concepts like future, uncertainty and risk, both in terms of individual impact and as collective forms of social life. The book reconstructs the relationships between future, uncertainty and risk through everyday how narratives exert power over individual and social life by infl
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