| 书目名称 | Mastering Corporate Communication |
| 副标题 | A Modern Guidebook f |
| 编辑 | Anne Katrine Lund,Mette Refshauge |
| 视频video | |
| 概述 | Provides an overview of tools and theories for modern corporate communication.Curates inspirational stories from behind the scenes of a global company.Strengthens the mindset and skills of individuals |
| 丛书名称 | Future of Business and Finance |
| 图书封面 |  |
| 描述 | ."Mastering Corporate Communication" is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges. .The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals. .Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With "Mastering Corporate Communication" students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers. .. . |
| 出版日期 | Book 2024 |
| 关键词 | Strategic communication; Organizational communication; Public relations; Data and analytics; Internal st |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-50232-3 |
| isbn_softcover | 978-3-031-50234-7 |
| isbn_ebook | 978-3-031-50232-3Series ISSN 2662-2467 Series E-ISSN 2662-2475 |
| issn_series | 2662-2467 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:26:57
