| 书目名称 | Mass Customization |
| 副标题 | An Exploration of Eu |
| 编辑 | Paolo Coletti,Thomas Aichner |
| 视频video | |
| 概述 | Provides a complete overview on mass customisation theories and implementation strategies.Includes 11 examples of mass customization implementation in different sectors.Based on a marketing survey wit |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | . .Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer‘s willingness to take part in the co-creation process.. .Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies havi |
| 出版日期 | Book 2011 |
| 关键词 | e-commerce; empirical investigation; mass customization; mass customization marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-18390-4 |
| isbn_softcover | 978-3-642-18389-8 |
| isbn_ebook | 978-3-642-18390-4Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | Paolo Coletti 2011 |
发表于 2025-3-21 19:08:42
