| 书目名称 | Marketization | | 副标题 | Theory and Evidence | | 编辑 | Himadri Roy Chaudhuri,Russell W. Belk | | 视频video | | | 概述 | Provides the theoretical underpinning for the fledgling concept of marketization, which is applicable to the context of emerging economies as well as advanced economies.Focuses on the interactions bet | | 图书封面 |  | | 描述 | .This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting how the phenomenon of marketization affects the 21st century consumer. The book also contests the traditional understanding of markets, offering a more comprehensive treatment of marketization and a fresh perspective on the dynamics of markets and the institutions that control everyday consumption practices..This book is an ideal resource for academics, reflective practitioners and policy-makers interested in formulating appropriate change strategies in the face of the globalization that affects emerging markets so profoundly.. This well-crafted research book is a valuable addition to the sparse literature on theories of marketization. The authors refigure the existing theories more broadly and present compelling evidence and insights into market phenomenon such as marginality, alternative market forms and consumer identity.. | | 出版日期 | Book 2020 | | 关键词 | Critical Marketing; Macromarketing; Phenomenology of Market; Consumer Culture; Consumer Research; Sociolo | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-15-4514-6 | | isbn_softcover | 978-981-15-4516-0 | | isbn_ebook | 978-981-15-4514-6 | | copyright | Springer Nature Singapore Pte Ltd. 2020 |
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发表于 2025-3-21 17:03:20
