| 书目名称 | Marketing to the Aging Population |
| 副标题 | Strategies and Tools |
| 编辑 | George P. Moschis |
| 视频video | |
| 概述 | Presents effectual marketing strategies for marketing products and services to aging consumers.Demonstrates ways companies can promote change and improvements.Presents case studies in several industri |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. |
| 出版日期 | Book 2022 |
| 关键词 | Marketing to older consumers; Aging Marketplace; Consumer Behavior of Gerontographic Groups; Marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-13097-7 |
| isbn_softcover | 978-3-031-13099-1 |
| isbn_ebook | 978-3-031-13097-7Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 18:19:56
