Titlebook: Marketing to the Ageing Consumer; The Secrets to Build Dick Stroud,Kim Walker Book 2013 Palgrave Macmillan, a division of Macmillan Publish

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书目名称Marketing to the Ageing Consumer影响因子(影响力)




书目名称Marketing to the Ageing Consumer影响因子(影响力)学科排名




书目名称Marketing to the Ageing Consumer网络公开度




书目名称Marketing to the Ageing Consumer网络公开度学科排名




书目名称Marketing to the Ageing Consumer被引频次




书目名称Marketing to the Ageing Consumer被引频次学科排名




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书目名称Marketing to the Ageing Consumer年度引用学科排名




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书目名称Marketing to the Ageing Consumer读者反馈学科排名

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CREEK

Introduction,A quarter of a century ago Charles Scheme published a journal paper titled . The paper outlined the implications for marketers as the senses, minds and bodies of their customers age.

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,The ageing consumer — a historic perspective,The importance of older consumers and the techniques employed by marketers to capture their spending power are not new subjects.

交响乐

,Population ageing — situation analysis,This chapter explains why, for the foreseeable future, population ageing will have a profound influence on the policies and decisions of governments and businesses.

A简洁的

Introduction to physiological ageing,When marketers study older consumers, which is not that often, they are normally trying to understand how ageing changes people’s wants, attitudes and behaviours. What are the psychological effects of ageing that make a Baby Boomer act differently from when they were 20 years younger? Why don’t they behave the way their children behave?

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巧思

The ageing senses,As we age, the quality of our eyesight, hearing, touch, taste and smell alters. Invariably these changes result in a loss of sensitivity and precision of how we sense and react to the world around us.