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Titlebook: Marketing to the 90s Generation; Global Data on Socie Anders Parment Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 G

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书目名称Marketing to the 90s Generation
副标题Global Data on Socie
编辑Anders Parment
视频video
图书封面Titlebook: Marketing to the 90s Generation; Global Data on Socie Anders Parment Book 2014 Palgrave Macmillan, a division of Nature America Inc. 2014 G
描述Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
出版日期Book 2014
关键词Generational Studies; Generational Cohorts; The 90s Generation Millennials; Generation Y; Baby Boomers; C
版次1
doihttps://doi.org/10.1057/9781137440785
isbn_softcover978-1-349-49560-3
isbn_ebook978-1-137-44078-5
copyrightPalgrave Macmillan, a division of Nature America Inc. 2014
The information of publication is updating

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The 90s Generation,this generation grew up and came of age. Key characteristics of the 90s Generation will be conceptualized and the implications of the emergence of this generation for businesses will be described. Characteristics of the 90s Generation will be compared and contrasted with those of the other generations.
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Book 2014Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
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The 90s Generation as Consumers and Coworkers,This chapter discusses how society, the market environment, the cultural environment, and organizations influence individuals’ values, priorities, and consumption patterns. The attitudes toward key behavior traits related to work, leisure time, and self-realization are extensively analyzed and discussed.
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The 90s Generation,this generation grew up and came of age. Key characteristics of the 90s Generation will be conceptualized and the implications of the emergence of this generation for businesses will be described. Characteristics of the 90s Generation will be compared and contrasted with those of the other generatio
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Introduction to Generational Studies,and thus employers, marketers, politicians, policy makers, unions, schools, churches, etc., will recognize the importance of understanding generational cohorts. Insights that make readers understand how a generational cohort is shaped and what it means in a variety of applications will be presented
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