书目名称 | Marketing in the Emerging Markets of Islamic Countries |
编辑 | Marin Marinov (Professor of Marketing and Internat |
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图书封面 |  |
描述 | The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets. |
出版日期 | Book 2007 |
关键词 | Asia; Central Asia; East Asia; emerging markets; interest; Iran; Islam; marketing; Middle East; science and t |
版次 | 1 |
doi | https://doi.org/10.1057/9780230626287 |
isbn_softcover | 978-1-349-54318-2 |
isbn_ebook | 978-0-230-62628-7 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2007 |