| 书目名称 | Marketing in a Transition Economy | | 副标题 | New Realities, Chall | | 编辑 | Muhammad Ismail Hossain,Nasrin Akter,Abureza M. Mu | | 视频video | | | 概述 | Presents marketing case studies book based on Bangladeshi companies across diverse industries.Features the business practice related differences with specific reference to marketing.Presents data and | | 图书封面 |  | | 描述 | .This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. ..The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.. | | 出版日期 | Book 2024 | | 关键词 | Brand Management; Supply Chain Management; Integrated Marketing Communications; Marketing Ethics; Digita | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-97-3553-2 | | isbn_ebook | 978-981-97-3553-2 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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发表于 2025-3-21 18:19:08
