Titlebook: Marketing in Culturally Distant Countries; Managing the 4Ps in Giovanna Magnani Book 2022 The Editor(s) (if applicable) and The Author(s),

Jingoism

膝盖

Book 2022ant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural distance,” the book outlines some key challenges and opportunities for firms that manage international marketing policies about “product,” “price,” “p

CLAP

tanding of  mechanisms of action, and role in tissue homeostasis and regeneration.Identifying the potential of MSCs in proceeding from bench to bedside from regulatory , GMP production, ethical and safety aspec978-1-4939-4129-2978-1-4614-5711-4Series ISSN 2196-8985 Series E-ISSN 2196-8993

使成整体

悲痛

babble

immunity

2366-8814 he COVID-19 pandemic. How do firms manage culturally distant and increasingly evolving cultural environments is a relevant topic worthy of discussion from both a theoretical perspective and a practice-based app978-3-031-04834-0978-3-031-04832-6Series ISSN 2366-8814 Series E-ISSN 2366-8822

Chauvinistic

,Managing the “4Ps” in Culturally Distant Countries: From Theory to Business Practice,rward earlier in this book according to which distance has relative facets and therefore cultural distance must not only be understood in its objective dimensions but also in relative terms, with reference to the firm’s offer. Furthermore, case evidence is interesting from the point of view of the t

CEDE

mediocrity