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Titlebook: Marketing in Context; Setting the Scene Chris Hackley Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 brand.c

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发表于 2025-3-21 19:08:42 | 显示全部楼层 |阅读模式
书目名称Marketing in Context
副标题Setting the Scene
编辑Chris Hackley
视频video
图书封面Titlebook: Marketing in Context; Setting the Scene Chris Hackley Book 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited 2013 brand.c
描述The best marketing doesn‘t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn‘t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
出版日期Book 2013
关键词brand; communication; marketing; mass
版次1
doihttps://doi.org/10.1057/9781137297112
isbn_softcover978-1-349-45203-3
isbn_ebook978-1-137-29711-2
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2013
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发表于 2025-3-21 21:05:47 | 显示全部楼层
at the consumer isn‘t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.978-1-349-45203-3978-1-137-29711-2
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Ideologies of space,magination. The “director” of marketing may have control over just a few elements of that scene, but as Bernays calculated in his product placement initiative in New York’s Easter Parade, the art lies in choosing the decisive elements, in an infl uential context, to achieve the desired effect.
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Chris Hackleyble to support hematopoiesis in vitro and in vivo. By serendipity it was discovered that MSCs can also be administered into the bloodstream. This mode of application formed a major breakthrough in the clinical use of MSCs, because MSC transplantation was found to cure severe immune hyperactivation s
发表于 2025-3-23 00:10:57 | 显示全部楼层
Chris Hackleys, each written by the world renowned experts.Still valid an.Engineered MSCs from Patient-Specific iPS Cells, by Irina Eberle, Mohsen Moslem, Reinhard Henschler, Tobias Cantz .Fate of Intravenously Injected Mesenchymal Stem Cells and Significance for Clinical Application, by Beate Wagner, Reinhard H
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Chris Hackleye of diseases and conditions from autoimmune and cancer throThis essential volume explores mesenchymal stem cells (MSCs) and their potential to suppress immune-mediated inflammation. The chapters examine applications in autoimmune diseases such as lupus, rheumatoid arthritis and multiple sclerosis;
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