书目名称 | Marketing for the Small Business | 编辑 | Derek Waterworth | 视频video | | 图书封面 |  | 描述 | Marketing is an essential part of any business; the blame for failure in the precarious small business sector can often be laid at the door of bad marketing management. Marketing for the Small Business is designed to show the small business marketer, often the owner of the business, how to construct viable marketing strategies for the long and the short term. It examines all of the elements of successful marketing, market research, pricing, promotion and finance, and sets them out in a clear and easy to understand text aimed at students of business and practitioners alike. | 出版日期 | Textbook 1987Latest edition | 关键词 | market research; marketing; marketing management; pricing; Promotion; small business; success | 版次 | 1 | doi | https://doi.org/10.1007/978-1-349-18881-9 | copyright | Macmillan Publishers Limited 1987 |
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