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Titlebook: Marketing for Small B2B Businesses; How Content Creates Andrew Schulkind Book 2022 Andrew Schulkind 2022 B2B.digital marketing.content mar

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发表于 2025-3-21 16:45:18 | 显示全部楼层 |阅读模式
书目名称Marketing for Small B2B Businesses
副标题How Content Creates
编辑Andrew Schulkind
视频video
概述Understand what your prospects want – and don’t want – from you and your marketing.Learn how to build systems and processes that help automate your marketing.Gain the confidence to know when to experi
图书封面Titlebook: Marketing for Small B2B Businesses; How Content Creates Andrew Schulkind Book 2022 Andrew Schulkind 2022 B2B.digital marketing.content mar
描述Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. .Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson.  Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective. .This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. .Marketing for Small B2B Businesses. will dive into the relatio
出版日期Book 2022
关键词B2B; digital marketing; content marketing; Email marketing for small business; Low-cost small business m
版次1
doihttps://doi.org/10.1007/978-1-4842-8741-5
isbn_softcover978-1-4842-8743-9
isbn_ebook978-1-4842-8741-5
copyrightAndrew Schulkind 2022
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The Marketing Mindset,Your success in marketing will depend to a large degree on your mindset: are you focused on yourself, your company, and your products? Or on your prospects, their pain points, and how you can help them solve the issues they face.
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Branding and Design for Content Marketing,It’s important understand the difference between branding and design, and the importance of both to your marketing. Brand is much more than your logo, and branding is much different for small B2B businesses than it is for household-name consumer products.
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发表于 2025-3-22 18:26:49 | 显示全部楼层
Landing Pages, Lead Magnets, and Lead Products,Landing pages, lead magnets, and lead products combine the power of your website with other powerful tools and techniques to create marketing magic and supercharge your results.
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Systems for Ongoing Success,The reality for most of us is that urgent work frequently pushes important work down our priorities list. Putting systems and processes in place is critical to keeping your important marketing work apporpriately prioritized, and to hitting the publication and other deadlines you create for yourself and your marketing team.
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发表于 2025-3-23 09:12:02 | 显示全部楼层
Content Marketing Resources,There’s always more to learn – for me as well as for you. And given how quickly digital marketing tools and techniques can change, a dynamic set of resources will be far more useful over the long-term.
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